International Journal of Education and Management Studies

Ritu Choudhary ¹

Affiliations
1 Bhiwani, Haryana, IN

Abstract

Sales promotions are highly effective in exposing consumers to products for the first time and can serve as key promotional components in the early stages of new product presentation. The purpose of this paper is to study of the affect of sales promotion on consumer interest to purchase products of automotive company as well as Performance of sales promotion in introducing ofnew product to consumer is studied.

Keywords

Sales Promotion, Consumer Interest, Automobile, New Product

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